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Friday 28 January 2011

MOJO - Then and Now

For further analysis on MOJO magazine, I decided to create a post featuring the first ever front cover to be created, and the one that's the most recent, and then compare the two and see how they've drastically changed over the years.

The first front cover to be published was in November 1993. The masthead is still the same as all the other covers. The colour scheme consists of black, white and yellow. However, red is also present briefly, but as part of the background. It doesn't consist of many headlines, but instead, only has one main headline written, alongside some detail. Furthermore, the font used is also quite simple, but overall, there isn't much text included on the cover.




The latest cover yet to be published, is the issue for March 2011. Once again, the masthead is the same, as well as the colour. However, with this cover, the image of the band is placed over the masthead, whereas on the first cover, the image is placed behind the title. The colour scheme uses the colours black, white and yellow. Unlike the first cover, this one includes a variety of headlines based on different articles within the magazine. The font used on the cover is consistent, as its the same font for all the text, just in different colours, depending on what it is. 





Evidently, the front covers have changed significantly, from nearly every aspect. The two things that remain the same is the style of the masthead, and also, the position of the bar code. Just like the other front covers, the bar code is placed in the corner, whether its horizontal or vertical. This is convenient as its separate from the rest of the magazine, and doesn't get in the way. The quality of the images have changed as well, which shows that technology became more advanced over the years. Furthermore, by looking at the editing of the images, it illustrates that photoshop has also changed, which was created 1987. The usage of the colour yellow in the second cover is rather clever, as it immediately attracts attention. Yellow is also used in the first cover, but not as much. Also, the second cover includes a free CD, which isn't available on the first one. This shows that ideas were developed on how to attract a larger audience.

 Both covers are very different, and this is noticeable even by one glance at each cover. Its clear that as years go on, and technology becomes more advanced, there will also be more changes added to the magazine However, seeing as the style of the masthead hasn't changed, as well as the position of the bar code, it's possible that some qualities may not change in the future.

Check out the website for all the other covers from 1993 - 2011

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