Market Research - Results

Once the questionnaires were completed by my target audience, which is aimed at the age group of 16-25, I evaluated the data, and could clearly see what people chose as their answer to each question. There was a variety of results, which can be illustrated below.

To represent the data more efficiently, I created pie charts for each question, so that its easy to see the range of data.

1. What attracts you towards a magazine? If you chose ‘Other,’ please specify

m  The name

m  Celebrities included on front cover

m  Articles inside

m  Colours

m  Other

I chose this question as I was curious as to what my target audience are most fond of in magazines, as there is so many aspects to it. My results showed me that its the articles that attracts people, as well as celebrities who are featured on the front cover and inside. This means that i need to make sure my articles are fun and brings justice to the magazine, as well as the images used.

2. What type of genre of magazine do you read? If you chose ‘Other’, please specify

m  Indie/Rock         

m  Grime

m  R’n’b/Hip Hop

m  Pop

m  Rap

m  Other

With this question, I wanted to see what genre of music my target listen to the most, which is reflected by their choice of magazine. Above it shows a variety of genres. However, the highest percentage is in aid of R'n'b / Hip Hop, which is perfect, as this is the genre my magazine will be based on. However, due to this being the most popular genre being bought, I will have to make sure that my magazine is different from the others, attracting my audience towards it. 

3. How often do you buy one issue of the magazine?

m  Every week

m  Every month

m  Once a year

I thought that this question was necessary as it will help me decide as to how often I should publish and distribute a new issue of the magazine. By the chart, it clearly shows that most people purchase their magazine every month. This makes it easier for me, as I have come to the conclusion that I will make my magazine a monthly issue.

4. What is the price of the magazine?

m  £0.99 - £1.50

m  £1.50 - £2.00

m  £2.00 - £2.50

m  £2.50 +

I decided to include this question, as it gives me an idea of how much other magazines of different genres, as well as R'n'B / Hip Hop cost. Majority of the people said that the magazine they purchase, is between the price range of £0.99-£1.50. However, the next question will also help me choose a price for my magazine, also taking into consideration the result above.

5.  How much would you be willing to pay for a magazine?

m  £0.50 - £1.00

m  £1.00 - £1.50

m  £1.50 - £2.00

m  £2.00 - £2.50

m  £2.50 +

This question is relevant, as its directly asking the consumer how much they would like to spend on a magazine of their choice. The prices given are fairly reasonable, and there is a variety of answers. However, majority of the people chose to pay between £1.50 - £2.00 for the magazine. Comparing this to the answer of the previous question, I've come to the conclusion that the price of my magazine will be £2.00, as i think this is a reasonable amount to pay for this type of magazine.

6.   Out of the following colours, which ones would attract you towards any genre of a music magazine? (Tick three) If you chose ‘Other,’ please specify

m  Black

m  White

m   Red

m  Pink

m  Green

m  Yellow

m  Orange

m  Grey

m  Blue

m  Other



I included this question as i was confused about what colour scheme my front cover should consist of. I allowed people to choose three colours, to bring more variety to the final results. The three most popular answers were Black, White and Red. These colours are typical for a magazine, especially for the cover. This is due to all three colours being bold and grabs attention to the reader. I will use these colours, however, I may bring in another colour, but not use it as much as the others, like Yellow for example, just for extra effect.

7.   Are you interested by the competitions that are included within the magazine?

m  Yes

m  No

All types of magazines usually have some form of competition inside, and this can sometimes be included on the front cover, or contents page. Therefore, I decided to ask my target audience whether they are interested by the competitions. The result was very close, as there is only a difference of 12%. Due to this small percentage, I've decided to actually include a competition in the magazine, and its up to the readers whether they want to take part in it or not. However, as its a music magazine, I think my target audience in particular will be interested by it.

8.    Do you prefer the contents page to be simple, just including the title of the articles, with no added detail?

m  Yes

m  No

Contents pages can have different layouts, depending on the style of the magazine. Some magazines just have the names of the articles, whereas some also say what the article is about underneath. Some people have different opinions on this, hence the question being asked in my questionnaire. The result given is rather interesting, as 50 - 50 on either side. Therefore, taking both answers into account, I will include extra added detail under the articles name on the contents page. However, the reader can decide whether they want to read this, or straight away go to the main article.

9.  Who would you like to see featured on a double page spread?

m  A variety of artists/bands

m  A solo artist

m  A signed band

m  An independent artist/band

This question is in aid of the double page spread. I asked people who they would like to see featured on this page. The results were close between 'A variety of artists/bands' and 'A signed band.' This gives me the opportunity to include more artists, as it will also attract a larger audience.

10.  What would draw your attention away from a magazine? If you chose ‘Other,’ then please specify

m  The colours used

m  Celebrities featured

m  Articles included

m  The pictures

m  The price

m  Other

As well as attracting people, magazines can also distant buyers. This can be due to various aspects regarding the magazine, and the main options are shown above. The most important factor which stops people from purchasing a magazine, is the price. Due to this, I've decided to stick to my price of £2.00.

11.  Is there anything else that you would like to see on the front page, contents page, or double page spread? If you chose ‘Yes,’ then please specify

m  Yes

m  No

Finally, I thought that this was a relevant question to include, as its what the consumer wants. Furthermore, I thought that it was also a good way to end the questionnaire. Majority of the people stated that they wouldnt like the magazine to consist of anything else. However, those who chose yes, had similiar wants, which consisted of freebies, and articles and pictures on celebrities such as, Justin Bieber.

I will be taking all these results into account when coming to make final decisions of my magazine. It's absolutely vital that I do this as these answers have come directly from the target audience, and it's what will attrac them to purchase my magazine.